Media literacy is an essential part of a comprehensive tobacco prevention and cessation program * Helps kids, teens and adults learn how to interpret and evaluate tobacco advertising, promotion and marketing campaigns, strengthening the protective factors that deter tobacco use * Gives history of cigarette advertising in the U.S. and shows how Hollywood hooks kids on tobacco * Data CD (not a CD-ROM) containing over 250 media examples (pictures and movie clips) with printable discussion guides for teachers, parents and workshop leaders * Hybrid * Grade 6-Adult